Building a target list that matches on stage, sector and cheque size — and the three filters that remove most of it.
6 min readMost fundraising time is wasted on funds that were never going to invest. A fund has a stage, a sector range, a cheque size, a geography and a point in its own fund cycle, and if any of those do not match, nothing about your pitch will fix it. Filter first, pitch second.
Domestic funds registered as SEBI AIFs, global funds investing through offshore vehicles, and corporate venture arms all behave differently on timelines and paperwork. A foreign investor brings FEMA reporting and pricing-guideline constraints; a domestic AIF does not. None of this decides who to pitch, but it decides how long the close takes, and it is worth knowing before you promise a date.
Run the process in parallel, not in series. Sequential pitching stretches a round across quarters and lets the first "no" set the price. A concentrated process creates the only leverage a first-time founder has: simultaneity.
General information for founders, not legal, tax or financial advice. Fundraising documents are binding in ways that are not obvious from reading them — take professional advice on anything you are about to sign.